Samsung is positioned in the market to reach young people who want to look cool. This product has recently become the world greatest selling smart phone. One opportunity that Samsung has is the success of the Galaxy S3 mobile phone. Samsung maintained its leading position with innovative products such as the Galaxy S, Galaxy Note, Galaxy J, Galaxy A, Galaxy Tab, Galaxy VR, Galaxy Gear, Galaxy Fold and Galaxy Z Flip across the global smartphone and smartphone market. Samsung mobile business has contributed enormously to the whole company, providing mobile phones that satisfy consumers’ needs.
Keywords: Brand image Brand loyalty Customer satisfaction Samsung Pakistan The result analysis shows that there is positive association between brand image and customer satisfaction on brand loyalty of a Samsung mobiles. The research data is collected from 100 participants of Lahore. Its major purpose is to focus the youthful individuals who are utilizing Samsung brand and well- educated individuals with the goal that they give significant responses to inquire about questionnaires. The purpose of this re- search is to identify how brand image and customer satisfaction influences brand loyalty of Samsung mobile phone. Samsung mobile organization is the worldwide market pioneer just as in Pakistan among mobile phone organizations. ''A Samsung mobile is a progressive and mysterious product that is actually five years in front of some other mobile phones.'' It considered a strong competitor of the overall industry among all the brands of mobile phones in Paki- stan. It is important to understand how brand image and customer satisfaction influence brand loyalty of Samsung mobile phones.